Great Black InventorsStaying informed is half the battle...


Madame C. J. Walker
Madame C. J. Walker Madame C. J. Walker


Share



As a manufacturer of hair care products for African American women, Madame C J Walker, born Sarah Breedlove, became one of the first American women millionaires Madame C J Walker, named Sarah Breedlove at birth, was born December 23, 1867, in Delta, Louisiana, to Owen and Minerva Breedlove, both of whom were emancipated (freed) slaves and worked on a cotton plantation At the age of six Sarah's parents died after the area was struck by yellow fever, a deadly disease oftentimes spread by mosquitoes The young girl then moved to Vicksburg to live with her sister Louvinia and to work as a housemaid She worked hard from the time she was very young, was extremely poor, and had little opportunity to get an education In order to escape the terrible environment created by Louvinia's husband, Sarah married Moses McWilliams when she was only fourteen years old.

At eighteen she gave birth to a daughter she named Lelia Two years later her husband died Sarah then decided to move to St Louis, Missouri, where she worked as a laundress (a woman who washes people's clothes as a job) and in other domestic positions for eighteen years She joined St Paul's African Methodist Episcopal Church and put her daughter through the public schools and Knoxville College Sarah, who was barely literate (able to read and write), was especially proud of her daughter's educational accomplishments By the time Sarah was in her late thirties, she was dealing with hair loss because of a combination of stress and damaging hair care products After experimenting with various methods, she developed a formula of her own that caused her hair to grow again quickly She often said that after praying about her hair, she was given the formula in a dream.

When friends and family members noticed how Sarah's hair grew back, they began to ask her to duplicate her product for them She began to prepare her formula at home, selling it to friends and family and also selling it door to door Sarah began to advertise a growing number of hair care products with the help of her family and her second husband, Charles Joseph Walker, a newspaperman whom she had married in 1906 after she moved to Denver, Colorado She also adopted her husband's initials and surname as her professional name, calling herself Madame C J Walker for the rest of her life, even after the marriage ended Her husband helped her develop mail marketing techniques for her products, usually through the African American-owned newspapers When their small business was successful, with earnings of about ten dollars a day, Walker thought she should continue to expand, but her husband thought otherwise Rather than allow her husband's wishes to slow her work, the couple separated Walker's business continued to expand.

She not only marketed her hair care products but also tutored African American men and women in their use, recruiting a group called "Walker Agents" Her products were often used with a metal comb that was heated on the stove, then applied to straighten very curly hair She also began to manufacture a facial skin cream The hair process was controversial (open to dispute) because many felt that African American women should wear their hair in natural styles rather than attempt to change the texture from curly to straight In spite of critics, Walker's hair care methods gained increasing popularity among African American women, who enjoyed products designed especially for them This resulted in growing profits for Walker's business and an increasing number of agents who marketed the products for her door to door Walker worked closely with her daughter Lelia and opened a school for "hair culturists" in Pittsburgh, Pennsylvania,—Lelia College—which operated from 1908 to 1910 In 1910 the Walkers moved to Indianapolis, Indiana, where they established a modern factory to produce their products They also began to hire African American professionals who could direct various aspects of their operation Among the workers were tutors who helped Walker get a basic education.

Walker traveled throughout the nation demonstrating her products, recruiting salespersons, and encouraging African American entrepreneurs (business investors) Her rounds included conventions of African American organizations, churches, and civic groups Not content with her domestic achievements, Walker traveled to the Caribbean and Latin America to promote her business and to recruit individuals to teach her hair care methods Observers estimated that Walker's company had about three thousand agents for whom Walker held annual conventions where they were tutored in product use, hygienic (cleaning) care techniques, and marketing strategies She also gave cash awards to those who were most successful in promoting sales At Lelia's urging, Walker purchased property in New York City in 1913, with the belief that a base in that city would be important In 1916 she moved to a luxurious town-house she had built in Harlem, and a year later to an estate called Villa Lewaro she had constructed at Irvington-on-Hudson, New York Although Walker and her daughter lived well, they carefully managed each aspect of their business, whose headquarters remained in Indianapolis, and gave to a number of philanthropic (charity) organizations According to rumor, Walker's first husband was lynched (killed by a group of people acting outside of the law) Perhaps it was partially for this reason that Walker supported antilynching legislation (laws) and gave generously to the National Association for the Advancement of Colored People (NAACP), eventually willing that organization her estate in Irvington-on-Hudson.

The Walkers generously supported religious, educational, charitable, and civil rights organizations Walker did not listen to her doctors' warnings that her fast-paced life was hurting her health On May 25, 1919, when she was fifty-one years old, she died of hypertension (high blood pressure) Her funeral service was held in Mother Zion African Methodist Episcopal Zion Church in New York City Celebrated African American educator Mary McLeod Bethune (1875–1955) delivered the eulogy (a tribute), and Walker was buried at Woodlawn Cemetery in the Bronx Her daughter, Lelia, took over her role as president of the Madame C J Walker Manufacturing Company .



 
The Hairmaid’s Tale (Blessed Be The Baby Hair) | The Rundown With Robin Thede
By the grace of Madame C.J. Walker, the world has been rid of racial microaggressions. It's a prison for some, and a paradise for others….turn up! Still haven't ...
Watch Video
Black History Short #1: Black Hair Care
We talk a little about the humble beginning of hair care for black women started by Annie Malone and Sarah Breedlove (a.k.a. Madame C.J. Walker)
Watch Video
MAXIElive
Yung Tone the Money Man performing MAXIE.....Live at the Madame CJ Walker Building! INDIANAPOLIS, IN!!!!!
Watch Video
BLACK OWNED MAKEUP BRANDS CHALLENGE // B.O.M.B. Makeup Challenge!
Welcome to the Black Owned Makeup Brand Challenge! The purpose of the B.O.M.B. Makeup Challenge is to bring awareness to some really great ...
Watch Video
PLAY! by SEPHORA Boxing: July 2017 | Sephora
Learn more about PLAY! by SEPHORA: http://seph.me/2uEufUh Showcasing this month's PLAY! by SEPHORA subscription box! Check out all of the products ...
Watch Video
Black Businesspeople youve never heard of
James Forten, Sr.,Madame C.J.Walker, Thomas Day, Annie Turnbo Malone.
Watch Video
VID NCBW PA 2014 Key Note Entrance
Sophia Nelson gets the sold-out luncheon crowd for the annual Madame CJ Walker event in Philadelphia on their feet with her entrance to Beyoncé's Let's Move ...
Watch Video
My Cantu Routine | Curly Hair
Watch in HD! OPEN FOR DETAILS PRODUCTS MENTIONED: DevaCurl B'Leave-In Cantu Comeback Curl Next Day Curl Revitalizer SheaMoisture Dragon's ...
Watch Video
Black Women in History
Sojourner Truth, Harriett Tubman and Madame CJ Walker recount the past.
Watch Video
Desreta Jackson, CEO of Black Silk Healthy Hair Products & Expo
Desreta Jackson, the modern day Madame CJ Walker, talks healthy hair, natural products and new Nat Turner movie.
Watch Video
Cocotique May 2016 Unboxing Review
MAKEUPFREE! Enjoy my unboxing of my favorite box to date! -Use code BOX10 to save 10% off your first box!!! Subscribe Here: http://bit.ly/1qIXvUC Products ...
Watch Video
Agnes & Dora Bloom Exclusive
Walker dress named after the amazing Madame CJ Walker.
Watch Video
BRAID AND CURL || Chubby Curls Product Review
Braid and Curl using Chubby Curls all natural hair butter. NO ALCOHOL. NO MINERAL OIL. NO PETROLEUM. NO SILICONE. PRODUCTS USED: 1. Chubby ...
Watch Video
Play By Sephora Unboxing
SIGN UP FOR PLAY BY SEPHORA http://m.sephora.com/play Sign up for BOXYCHARM https://boxycharm.com/refer/Shawn-EDOLMVYX SUBSCRIBE ...
Watch Video
WNTW Hair Edition
Hello In this video I show you a few items that I picked up and used recently. 1)By Made Beautiful Inspire line 2)Madame CJ Walker Cowash 3)Lotta Body Co ...
Watch Video
Cocotique April 2016 Unboxing Review
Take a look at what's inside the April 2016 box from Cocotique! -Use code BOX10 to save 10% off your first box!!! -Use code MOM20 at checkout to save 20% on ...
Watch Video
A Saved N0n-Believer
Reno Hype Show @ The Madam CJ Walker Theatre.
Watch Video
HUGE NATURAL HAIR PRODUCT COLLECTION! | Product Junkie | Updated 2017
thank you so much for watching! be sure to comment, rate, and subscribe! ----------------------------------------——————————————— PRODUCTS ...
Watch Video
My Passion and Profession: Why I do what I do
Hair care is not just my profession, it's in my lineage. My Grandmother graduated from the Madame C.J. Walker School of Beauty culture and she instilled the ...
Watch Video
African American Inventors
8 Top Technologies Created by Ingenious Black Inventors: Frederick McKinley Jones, Henry T. Sampson, Madame C.J. Walker, Garrett Morgan, Granville T.
Watch Video